Hello from BOO!
We are a creative brand research company specializing in the deep understanding of how and why your target audience feel the way they do—about life, markets, brands, social media etc.
Insights and ideas you can use to build a more meaningful relationship with your audiences.
Each client’s need is unique.
Every brand is different so every project is different.
Each project starts with a blank sheet of paper and with a new map to make.
We want our clients to confidently discover somewhere new, and to get great value out of our research.
We called the company BOO! because we believe that if you take a more creative approach to brand research then more surprising insights will flow.
BOO! has been helping brands of all shapes and sizes since 2002.
Big brands with big projects.
Up and coming brands with big plans, but smaller budgets.
