How We Do It
We take a non-traditional approach to research. From start to finish.
Our recruiting is unique and precise, we tend to work in creative or informal settings, and we like to utilize a lot of creative techniques to get the thoughts flowing–like those in the BOO! Projective collage above.
It’s all about finding those surprising nuggets.
The ones that shed new light and spark new thought.
What makes BOO! different: Depth
Six Ways We Go Deep
Proposals
Colorful, fun, comprehensive.
A buffet of creative options on how to
answer the objectives.
Recruiting
We do it all. We control it. We ferret and search and creatively find the right people.
No lists. No pros. No no-shows.
It’s a 4 stage process. It works.
Online Inventiveness
A curated community of your target.
Private, engaged, encouraged.
Mining material we’d never get in person.
It’s very different.
Preparation
We take great care and time in getting people as comfortable as we can via thorough engagement prior to sessions and by making research interesting to take part in.
Films
Gorgeous research documentaries
of any length.
12 year partnership with FlowTownFilms.
Crafting insightful, engaging strategic films.
Team
Principals do all the work.
No juniors.
