What We DoYes
All forms of qualitative work, but the heart of our work is ethnographic.
Get the best people through rigorous in-house recruiting.
Make sure all participants are prepped and excited to help.
Listen with curiosity and empathy.
Online depth interviews and curated communities.
Presentations that blend strategic insights and creativity.
What We Don't DoNo
Big quantitative studies – but we have great partners who do.
Outsource recruiting to people solely interested in filling seats.
Facility focus groups: unless there’s a need for many observers.
Cram things in. Projects need a little time to reflect, discuss, and build.
Online focus groups.
Dense, boring presentations. Ours are vivid and clear.
Here are some examples of the kind of work we do.